You can’t really tell the story of CHAM without talking about the woman behind it: Christy Cham.

 An LA native, Christy started her career as a costume designer, working on major film sets—with the likes of Martin Scorsese and Denis Villeneuve. It was there, in the trailers, that she noticed a glaring gap in the market for clean-cut, high-quality basics that flatter all body types—both on and off camera.

 So she took matters into her own hands.

 What sets CHAM apart is Christy’s singular approach and background. A ‘90s baby, she’s always had a soft spot for the era’s sleek simplicity—and channels that into technically-superior wardrobe foundations rendered with the emotional pull she mastered as a costume designer.

 Designed for the versatility LA demands, the results look equally exceptional whether you’re getting in or out of a car, going to the office or an after party. These are next-level basics—elevated to Tom Ford-era Gucci heights. They’re everyday game-changers that transcend all trends and expectations. Cut in our proprietary fabric—as durable as it is soft and sculpting—these are closet heroes that instantly empower. Pieces that feel as good as they look—morning, noon, and night—so you can get your parking, and your confidence, validated in one go.

CHAM is like wardrobe therapy, the pieces that pull through when no one else can. They’re the ones that go with everything—your ride or die staples and the cool statement you love but don’t know how to wear. The ones that have always your back but never talk back.

what sets us apart

Our proprietary fabric won’t lose its shape. It feels like you’re wearing nothing while delivering everything

Believe in basic

We offer an effortlessness and simplicity that allows you to look basic without being basic

If you love clothes

But hate getting dressed. We have you covered. Literally.